Read Time = 3 minutes
During my sales career I’ve sold a few different products.
This has ranged from selling online clothing stores with an SMB motion.
And now I am currently selling software that has an enterprise motion.
There is one thing that still holds true, even with those very drastic sales cycles… cold email can be make or break.
It can allow you to crush quota, or be wondering how your are going to get more pipeline.
During my years, I’ve probably sent around 10,000+ emails if I had to guess.
Here are my top 7 tips I could give to anyone looking to book more meetings from cold email.
1. Keep your email to ~50 words. 75 words absolute MAX!!! If your prospect can’t read the message in about 5 seconds you’re going to lose them.
2. Have a 2:1 ‘you’ to ‘I’ ratio. I tweeted about this earlier this week. Your prospect doesn’t care about you. They care about their problems & they need solutions. Speak about them twice as much as you speak about yourself.
3. Get very specific with your targeting. You should already be doing this, but it’s a simple reminder. Your messaging should be hyper personalized to them, their problem, & their org… not something that can be mass blasted. We now have GTM Engineers for that :)
4. Have a flow to your sequences. That is why they are ‘flows’. Each email should be building off each other. If in your first email you mentioned how you can help generate X amount of revenue, follow up with a testimony or resource showing how you did that with another customer.
5. Sell the reply, not the meeting!!! This might be my most underrated, but most important. SELL THE REPLY, NOT THE MEETING!!! I can’t emphasize this enough. Try to get the prospect to reply to you, don’t just try to book a meeting right away. Get them invested & then ask when it becomes much more natural.
6. Think outside the box. Change it up. Try new things. Pattern break. Something hasn’t been done before? Try it out. It is all about standing out.
7. Use a framework that gives twice as much value to them as it does to you. I use the GIVE. GIVE. GET. framework. I send resources, invite to webinars, just ask how things are going & how I can help. This all provides value to them, then I can ask for the meeting. Everything is all about value.
Bonus Tip: keep track of people who responded to your emails saying: “no”, “not now”, etc. Reach back out in a few months & see how things have changed. When you have already spoken to someone, even if briefly over email it completely changes their point of view.
Hope these help.
Until next week.
– Rook ♜
X: @rooktorep
ps… I respond to all messages