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I've posted on my social accounts about this tip before and it turns out... not everyone knows about it.
Every sales org is trying to find new ways to source quality pipeline: new tools, new tactics, new automations.
But sometimes, the best prospects are hiding in plain sight...
So where are they hiding?
In the “Following Your Company” filter in Sales Navigator.
This is what it looks like in Sales Navigator
Here’s why it works:
If someone’s already following your company, they’ve shown some level of interest & they recognize your brand.
(These leads get even better if you work at an open-source software company and deal with developers, software engineers, etc.)
This trick instantly changes the psychology of outreach.
You’re no longer a total stranger & you don't need to explain what your company does, because they likely already have a general understanding.
These prospects reply at a much higher rate - because the trust barrier’s already lower.
Most reps are still playing the numbers game (don't get it twisted this is still important)
The best ones?
They play the awareness game.
Once you go into Sales Nav to find your leads start with this, add them in a special flow, & track how well it does for you.
– Rook ♜
X: @rooktorep
ps… I respond to all messages