Outbound & GTM

Outbound & GTM

The Art of the Calendar Invite

May 27, 2026

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4 min read

The Art of the Calendar Invite

Managing momentum before the meeting even starts

Rook ♖
Rook ♖

Outbound & GTM

What Your Cold Emails Are Competing Against

May 13, 2026

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3 min read

What Your Cold Emails Are Competing Against

I sat next to a CFO on a flight recently... this is what I learned.

Rook ♖
Rook ♖

Outbound & GTM

Objection Handling 101

Apr 29, 2026

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3 min read

Objection Handling 101

5 objections I hear every week (and what actually works)

Rook ♖
Rook ♖

Outbound & GTM

+1

5 CRM Reports to Generate Pipeline

Apr 15, 2026

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2 min read

5 CRM Reports to Generate Pipeline

Start here before going net-new.

Rook ♖
Rook ♖

Outbound & GTM

Why Most Outbound Is Failing Right Now

Apr 1, 2026

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8 min read

Why Most Outbound Is Failing Right Now

And how volume and personalization isn't the answer

Rook ♖
Rook ♖

Outbound & GTM

The Importance of Email in Outbound Sales

Mar 25, 2026

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4 min read

The Importance of Email in Outbound Sales

Not because it’s perfect... but because it does something other channels can’t.

Rook ♖
Rook ♖

Outbound & GTM

This Will Separate Top Reps in 2026+

Mar 18, 2026

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4 min read

This Will Separate Top Reps in 2026+

Nope, its not about AI... but it is something that we've gotten away from.

Rook ♖
Rook ♖

Outbound & GTM

How to Bring Ghosted Conversations Back to Life

Mar 4, 2026

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4 min read

How to Bring Ghosted Conversations Back to Life

Prospects go silent. It's part of being in sales. Here is how to get the convo rolling again.

Rook ♖
Rook ♖

Outbound & GTM

+1

The Future of GTM Orgs

Feb 18, 2026

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6 min read

The Future of GTM Orgs

Why sales teams will look radically different by the end of 2026.

Rook ♖
Rook ♖

Outbound & GTM

7 Quick Tips to Improve your Cold Email Game

Feb 4, 2026

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3 min read

7 Quick Tips to Improve your Cold Email Game

I've written 10,000+ cold emails... here's how to get more responses

Rook ♖
Rook ♖

Outbound & GTM

The Easiest Warm Leads You’re Overlooking

Feb 1, 2026

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2 min read

The Easiest Warm Leads You’re Overlooking

Try out this simple tip to find leads that are hiding in plain sight

Rook ♖
Rook ♖

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